Stories Guide Hotels Map
La Loupe Magazin Zeitgeist
Your next destination Arrow Down
Your next experience Arrow Down
Search

Cover image for Art of Living

Art of Living

As part of Milan Design Week, Louis Vuitton will unveil a unique reinterpretation of its iconic Bed-Trunk at its Garage Traversi store in Milan. This exceptional piece draws inspiration from the very first Bed-Trunk, designed in 1865 by Louis Vuitton himself and now updated to blend tradition with modernity. Created for the design connoisseur and the elegant traveller, this new variation celebrates the Maison’s heritage – innovating while respecting traditions and savoir-faire since 1854.
The exterior of the trunk is covered in Louis Vuitton's classic Monogram Canvas, while its interior displays the bed’s sophisticated structure – an innovative combination of aluminium and beechwood that allows the Bed-Trunk to quickly and easily transform into a stable bedframe.

Read Now

In Focus

To the Stories

Guide

To the Guide
Travel in style. These are the best travel guides in the world. Benjamin Skardarasy and his wife Julia claim to be trendsetters and they are definitely right. Since 2011 they have been publishing travel guides through Austria and Germany, which instead of the classic travel guide you know from the local information centers look more like a stylish Bible, thanks to which you can enjoy your stay with our neighbors a little better.
FORBES
I can definitely recommend a presence in La Loupe to every tourist entrepreneur, because with this excellent medium you can reach exactly the guests you want.
Axel Bach (CEO Hotel Tannenhof, St. Anton am Arlberg)
“La Loupe is a great product in the media landscape, which has opened new approaches for us in an efficient way! We can recommend the partnership to everyone! ”
Richard Hauser (founder & manager of Kitzbühel Country Club)
"For me, La Loupe is the only comprehensive guide to the destination: informative, with a feel for the essentials and the latest, handy and beautifully made. Perfect."
Gerold Schneider (Hotelier Almhof Schneider, Lech)
La Loupe is an exciting, modern type of travel guide. It offers interesting and informative stories with many helpful tips for guests as well as locals.
Maximilian Josef Riedel (CEO & President of Riedel-The Wine Glass Company)
La Loupe is simply fun: beautifully designed, with high-quality stories and interesting interviews. A great magazine that gets our message across everywhere in our region. We were happy to be there from the start.
Georg Gundolf (Board of Raiffeisenbank Lech)
"In my opinion, the combination of elegant, modern design and excellent, up-to-date information makes La Loupe the No. 1 guide for our guests."
Florian Moosbrugger (CEO, Gasthof Post Lech am Arlberg)
La Loupe presents "The Crown of Lech" with its award-winning restaurants and the exclusive location for parties and celebrations of all kinds in a stylish setting. The La Loupe standard in terms of appearance, feel and content is as high as the Krone standard in terms of quality, service and hospitality.
Johannes Pfefferkorn (Geschäftsführer die Krone von Lech)
La Loupe is a high quality and well structured information brochure. Our guests like to use the format to get information or to get suggestions for their stay in the Lech Zürs region.
Joschi Walch (Hotelier Gourmethotel Rote Wand, Lech am Arlberg)
If you are on holiday in Lech, you cannot avoid La Loupe: informative, graphically appealing and with a lot of charm - that's why we have been there from the start!
Clemens Sagmeister (CEO Sagmeister der Mann)
We have enjoyed working with La Loupe for years. The team is creative and uncomplicated and the format is high quality, informative and it contains all the important information for our guests.
Mag. Isabell Wegener (CEO Hotel Albona Nova, Zürs am Arlberg)
For Entrepreneurs

Find the most beautiful places !

La Loupe Map
@laloupemagazine on Instagram
Hotel & Chalet Aurelio Lech @aureliohotel @peppercollection As one of the best hotels worldwide, the Aurelio sets standards not only in excellent cuisine that pampers the guests but especially in terms of living comfort. All 18 rooms and suites of this luxury hotel are individually designed, with furnishings in a casually luxurious style that precisely captures the familial touch characteristic of the region. Here, you are not just a guest but a part of the family. Located directly on the Schlegelkopf downhill slope, this gem with its five and a half stars presents itself as the ideal place to relax and feel at home, not least due to the minimalist-designed, in-house spa – perfect for rejuvenation after a long day on the slopes. Aurelio Lech 
Tannberg 130
6764 Lech am Arlberg
T.: +43 5583 / 2214 or +43 664 / 18 90 295 (whatsapp)
M.: office@aureliolech.com 
www.aureliolech.com #HotelAurelioLech #ChaletAurelioLech #LuxuryHotel #AlpineRetreat #Lech #Austria #SkiHotel #MountainGetaway #LuxuryTravel #SkiChalet #AurelioExperience #Alps #FiveStarHotel #WinterWonderland #SkiResort #AlpineLifestyle #SnowyEscape #MountainViews #SkiingHoliday #SkiingInStyle #lechzuers #privateluxurymoment #peppercollection #laloupe #laloupemagazine Masterpieces of photography 📷 @truolhans Lech Zürs’ most beautiful and spectacular angles. Many are familiar with the impressive black and white photograph of the ski jump over a Porsche that’s parked straight across the road. This picture was taken by Hans Truöl – one of the most exceptional press and star photographers of his time. Truöl, who passed away in 1981, did not just document this jump, but also the landscape around the Arlberg as well as its inhabitants. His sense for composition, proportions, contrast, and silhouettes makes many of his photographs unique works that are now – after having been digitalised – available in almost every format or as high-quality photo books. That desire to capture time was probably the most basic reason why Hans Truöl started working with a camera very early on. The son of a merchant was born in Augsburg in 1920 and he learned the art of photography at Fotohaus Heimhuber in Sonthofen, with a proper dynasty of photographers. Already at the beginning of the 1950s he used his Hasselblad camera, which was all the rage at the time, to photograph landscape and people in Lech Zürs. It was almost an urge for him to capture everything that was new in the region on film. A master of reportage photography and passionate about hiking, skiing, travelling, and driving – preferable his beloved Porsche 356 – his core topic was the growing ski tourism which he captured in a unique way. Thanks to the high quality of his photographs and his eye for extraordinary motifs his works soon attracted attention and earned him quite the reputation over night. #porsche356 #porschejump #lechzuers #hanstruöl #egonzimmermann #photography #photooftheday #travel #porsche #porscheclassic #zuersamarlberg #edelweissarlberg #winterwonderland #classiccars #skiing #skihistory #laloupe #laloupemagazine #skardarasy #visitvorarlberg #legend #bestofthealps #visitvorarlberg #austria # Chalet Mimi @peppercollection @chaletmimilech Fresh mountain air, the unique scent of pure nature, and luxurious living at the highest level—The Luxury Chalet Mimi offers an ideal space for those who want „time to live.“ This cozy home has everything the discerning guest desires: a prime location right on the most beautiful hiking trails, Ski In/Ski Out with direct access to the Schlosskopf slope; a spacious spa area; and the presence of a 24/7 butler service, a private chef, a personal chauffeur, and a housekeeping team that attends to the well-being of guests around the clock. Chalet Mimi (by pepper-collection)
Oberlech 141
6764 Lech am Arlberg
T.: +43 5583 / 30873 oder +43 664 / 1407 074 (whatsapp)
M.: office@chaletmimi.com
www.chaletmimi.com #chalet #chaletdesign #peppercollection #lechzuers #travel #luxurytravel #luxurylifestyle #chaletmimilech #visitaustria #ski #skiinouthotel #skihotel #skiinaustria #bestofthealps #laloupe #laloupemagazine #skardarasy #travelblogger #oberlech #lechamarlberg Familie als kostbarstes Juwel! Interview mit Søren Lynggaard @olelynggaardcopenhagen erhältlich bei @huber_uhren_und_schmuck Schmuck, gefertigt in reiner Handarbeit, ist immer ein Statement. Schmuck, der die Wunder der Natur und die Poesie des Lebens widerspiegeln, erzählt zudem eine Geschichte und wird damit zu einem zeitlosen Juwel, das von Generation zu Generation weitergegeben wird. Eine Kostbarkeit, so einmalig wie unvergänglich, so faszinierend wie rar, so schön wie exklusiv oder einfach ausgedrückt: Ein Schmuckstück von OLE LYNGGAARD COPENHAGEN. #olelyggaardcopenhagen #huberjewellery #huberlech #lechzuers #shopping #lechamarlberg #copenhagen #luxurylifestyle #uniquejewelry #denmark #visitvorarlberg #laloupe #design #designboom #laloupemagazine #skardarasy Ein Schaufenster für Körper und Seele! @resa_wants Die Premium-Naturkosmetikmarke! Neuer Resa Wants-Shop in der Pension Alpenfluh @pension_alpenfluh #resawants #lechzuers #arlberg #naturkosmetik #lechamarlberg #kosmetik #seifenmanufaktur #visitvorarlberg #laloupe #laloupemagazine Erhältlich bei / Available at @hotelarlberglech #riannaandnina #susannekaufmann #gizmo #jewlery #lechzuers #hotelarlberglech #arlberg #fahsion #luyurylifestyle #lechshopping #laloupe #laloupemagazine
Follow on Instagram
La Loupe Award La Loupe Award La Loupe Award La Loupe Award