Special exhibition “Arlberg: Pass.Region.Marke”

Skiers from all over the world know the legendary winter sports destination, the mountain that is actually a mountain pass. The special exhibition “Arlberg.Pass.Region.Marke” (Arlberg.pass.region.brand) which is divided between the villages Lech, Stuben and St. Anton describes the history and message of the international brand Arlberg.

From an alpine pass to a global brand


In the High Middle Ages the pass was an important transit route across the Alps, long before tourism gained access to the farm villages when the first railway line was opened in 1884. Since the end of the Second World War the Arlberg has been a true magnet for tourists. Because of the fact that it also is home to many great athletes, it is often called the “cradle of alpine skiing”. It was Hannes Schneider, who made the Arlberg-technique popular in alpine skiing.

And the Arlberg-school still is a popular teaching method used in many skiing schools. Films like “Der weisse Rausch” (The White Extasy) contributed to the Arlberg villages’ global fame. So much for the past. Today the Arlberg is a globally known brand. Hearing the name alone triggers emotional images of impressive alpine landscapes, picturesque villages, sports & leisure time, an attitude to life in summer and in winter.

Exhibition at Huber-Hus

The exhibition which is curated by teacher and project manager Christof Thöny deals with the milestones mentioned above and with the upgrade of the Arlberg from a mountain pass to an internationally renowned (winter sports) destination. At Lechmuseum Huber Hus, the legendary skiing destination and its prominent guests are at the focus – for obvious reasons. The exhibition can be visited in Lech until October 3 on Tuesdays, Thursdays and Sundays from 3 to 6 pm.

Arlberg: Pass.Region.Marke

An exhibition in the Arlberg villages Lech, St. Anton and Stuben
Location Lech: Lechmuseum Huber-Hus, Dorf 26, 6764 Lech am Arlberg
Opening hours July to October: Tuesday, Thursday and Sunday, from 3 to 6 pm
With a reservation guided tours are possible all year round, Tel.: +43 5583 / 2213 240, museum@gemeinde.lech.at