First Class Shopping
© Niko Zuparic

First Class Shopping

Discover the latest trends in the middle of stunning baroque surroundings


Salzburg’s old town is “the place to be” for shopping friends with style. Classy design, timeless elegance, and a unique flair are what characterise the old town just like the 350 modern shops, classic boutiques, and exclusive sellers of traditional costume.

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© Niko Zuparic

To guarantee the best outdoor shopping experience one needs to do is discover all the small, chic shops bursting with personality and flair. And with brands like Prada, Hermés, Longchamp, Tod’s, Louis Vuitton, Boss, Aigner, Moncler and many more the literal “Who is Who” is present right at the heart of the Salzburg Festival metropolis. And the old town also is the perfect place to get lost and stumble upon many and individual insider tipps.

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© Niko Zuparic

The large number of traditional handicraft businesses right there in the pedestrian zone – from locksmith, carpenter, shoemaker, goldsmith, belt maker, bag maker, glassblower all the way to umbrella maker, hand weaver and knifemaker. The shopping hotspot that’s most popular with the people of Salzburg – next to Getreidegasse, of course – is Linzer Gasse on the other side of the river. And there is one thing all the shops have in common: personal advice in a relaxed atmosphere. During a shopping break a culinary timeout is a must. And Salzburg boasts a large variety of awardwinning top restaurants as well as a beautiful coffee house culture.

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© Niko Zuparic

can be used in more than 600 shops and restaurants.

Find all the information and shops here:

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