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La Loupe is more than an attractive magazine & guide to wonderful destinations. La Loupe is a unique brand. A design world in which style-conscious trendsetters and connoisseurs in love with detail feel at home.

Cover image for “We’re not living under a rock, we’re on top of it”

“We’re not living under a rock, we’re on top of it”

Hotel Arlberg is one of the houses that have left their mark on Lech’s appearance. The traditional hotel does not just impress with its unobtrusive luxury but also with its unique mix of alpine style and innovative ideas. The hosts Benjamin Schneider and Patrick Krummenacher are the young faces of Hotel Arlberg and since the 2017 winter season the pair have been making their guests happy. In their interview the two spoke about the house’s family history, their tourism visions for Lech Zürs and how to use careful modernisation to pave the way for the future.


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