In December of 2011 the first edition of La Loupe – the unusual magazine Lech Zürs – was published. A ground-breaking moment for a success story that has lead to one million printed magazines and a total of 54 La Loupe editions from Lech Zürs all the way to Sylt. Sensitive, with an eye for detail, attractive, and certainly unique – all this goes for the covers, interviews, stories, and recommendations with which La Loupe wins over its readers. A “best of” of extraordinary personalities, hotels, restaurants, and activities which, however, is by no means be exhaustive. “Quite simply: it’s about moving the beautiful things in life into the limelight – with sensitivity and an eye for design”, explained Benjamin and Julia Skardarasy, the two editors, during an award ceremony in 2020. Speaking of which: La Loupe has won numerous design and brand awards that have been a worthy reason to celebrate together. Now it is time for a peek behind the scenes. On occasion of the anniversary, the editorial team asked the Skardarasys for an interview during which they answered questions on the Why, the How, and the What behind La Loupe.
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La Loupe is more than an attractive magazine & guide to wonderful destinations. La Loupe is a unique brand. A design world in which style-conscious trendsetters and connoisseurs in love with detail feel at home.
Travel in style. These are the best travel guides in the world. Benjamin Skardarasy and his wife Julia claim to be trendsetters and they are definitely right. Since 2011 they have been publishing travel guides through Austria and Germany, which instead of the classic travel guide you know from the local information centers look more like a stylish Bible, thanks to which you can enjoy your stay with our neighbors a little better.FORBES
I can definitely recommend a presence in LA LOUPE to every tourist entrepreneur, because with this excellent medium you can reach exactly the guests you want.Axel Bach (CEO Hotel Tannenhof, St. Anton am Arlberg)
“La Loupe is a great product in the media landscape, which has opened new approaches for us in an efficient way! We can recommend the partnership to everyone! ”Richard Hauser (founder & manager of Kitzbühel Country Club)
"For me, La Loupe is the only comprehensive guide to the destination: informative, with a feel for the essentials and the latest, handy and beautifully made. Perfect."Gerold Schneider (Hotelier Almhof Schneider, Lech)
La Loupe is an exciting, modern type of travel guide. It offers interesting and informative stories with many helpful tips for guests as well as locals.Maximilian Josef Riedel (CEO & President of Riedel-The Wine Glass Company)
La Loupe is simply fun: beautifully designed, with high-quality stories and interesting interviews. A great magazine that gets our message across everywhere in our region. We were happy to be there from the start.Georg Gundolf (Board of Raiffeisenbank Lech)
"In my opinion, the combination of elegant, modern design and excellent, up-to-date information makes La Loupe the No. 1 guide for our guests."Florian Moosbrugger (CEO, Gasthof Post Lech am Arlberg)
La Loupe presents "The Crown of Lech" with its award-winning restaurants and the exclusive location for parties and celebrations of all kinds in a stylish setting. The La Loupe standard in terms of appearance, feel and content is as high as the Krone standard in terms of quality, service and hospitality.Johannes Pfefferkorn (Geschäftsführer die Krone von Lech)
La Loupe is a high quality and well structured information brochure. Our guests like to use the format to get information or to get suggestions for their stay in the Lech Zürs region.Joschi Walch (Hotelier Gourmethotel Rote Wand, Lech am Arlberg)
If you are on holiday in Lech, you cannot avoid La Loupe: informative, graphically appealing and with a lot of charm - that's why we have been there from the start!Clemens Sagmeister (CEO Sagmeister der Mann)
We have enjoyed working with La Loupe for years. The team is creative and uncomplicated and the format is high quality, informative and it contains all the important information for our guests.Mag. Isabell Wegener (CEO Hotel Albona Nova, Zürs am Arlberg)
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