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La Loupe is more than an attractive magazine & guide to wonderful destinations. La Loupe is a unique brand. A design world in which style-conscious trendsetters and connoisseurs in love with detail feel at home.

Cover image for Unusual means succesful

Unusual means succesful

In December of 2011 the first edition of La Loupe – the unusual magazine Lech Zürs – was published. A ground-breaking moment for a success story that has lead to one million printed magazines and a total of 54 La Loupe editions from Lech Zürs all the way to Sylt. Sensitive, with an eye for detail, attractive, and certainly unique – all this goes for the covers, interviews, stories, and recommendations with which La Loupe wins over its readers. A “best of” of extraordinary personalities, hotels, restaurants, and activities which, however, is by no means be exhaustive. “Quite simply: it’s about moving the beautiful things in life into the limelight – with sensitivity and an eye for design”, explained Benjamin and Julia Skardarasy, the two editors, during an award ceremony in 2020. Speaking of which: La Loupe has won numerous design and brand awards that have been a worthy reason to celebrate together. Now it is time for a peek behind the scenes. On occasion of the anniversary, the editorial team asked the Skardarasys for an interview during which they answered questions on the Why, the How, and the What behind La Loupe.

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